Texas Tech, Kansas City Chiefs sign up for for marketing partnership | KLBK | KAMC

Kansas Town Chiefs quarterback Patrick Mahomes throws for the duration of the very first half of the AFC championship NFL football activity from the Buffalo Expenses Sunday, Jan. 24, 2021, in Kansas City, Mo. (AP Picture/Charlie Riedel)

LUBBOCK, Texas — Texas Tech University and the Kansas Metropolis Chiefs will be coming alongside one another for a internet marketing partnership, the place TTU will have promotion capabilities throughout Kansas town video games in Arrowhead Stadium.

The subsequent is a information launch from Texas Tech College.

As Texas Tech University pulled absent from the University of Houston in Saturday’s 38-21 victory at NRG Stadium, practically every single time the Purple Raiders lit up the scoreboard, the accompanying tv pictures centered on a single of the program’s major admirers having in the match from the suites – former Red Raider standout quarterback Patrick Mahomes.

The NFL MVP has not forgotten in which he arrived from, representing the faculty at each and every possibility. Nor has it been overlooked what Mahomes did and carries on to do for the college. To that stop, Texas Tech and Mahomes’ latest club, the Kansas Metropolis Chiefs, are teaming up for an promotion and social media marketing campaign created to improve the visibility of the university.

Commencing with the game Sunday (Sept. 12) from the Cleveland Browns, Texas Tech will be featured prominently with ad placements on the Arrowhead Stadium online video board and ribbons encircling the within of the stadium, social and digital promotion and pregame radio spots on Chiefs radio broadcasts throughout the season.

The objective is to improve Texas Tech’s visibility and desirability as just one of the nation’s best institutions of higher education and learning. Texas Tech is 1 of only 16 schools and universities across the U.S. to be simultaneously ranked in the “Highest Research Activity” class by the Carnegie Classification of Establishments of Bigger Instruction and be labeled as a Hispanic-Serving Institution.

“We’re extremely psyched to partner with the Kansas Town Chiefs to develop the attain of the Texas Tech brand,” said Lawrence Schovanec, Texas Tech president. “The Chiefs firm and their celebrity quarterback, Texas Tech’s personal Patrick Mahomes, have a track record for excellence and a world audience of die-difficult enthusiasts. This fall, when you tune into a Chiefs broadcast, you will see Texas Tech, the Double T and our story out there for the overall entire world to see.”

For the opening kickoff of every single fifty percent during the season at Arrowhead Stadium, in-stadium promoting will look on the video board and ribbons that includes the slogan, “Kick off your career at Texas Tech.” Texas Tech also will be featured throughout find fast replay broadcasts on the video board.

For the duration of the Chiefs’ household and highway games, Texas Tech will focus on consumers in those locations with social media posts and digital advertising and marketing marketing the university and its attractiveness as an institution of larger training. Social media people in those marketplaces will see messaging from Texas Tech when the Chiefs are in city.

Also, Texas Tech will have a radio ad placement in the course of Chiefs the pregame broadcasts for every single dwelling activity.

The marketing campaign began in the preseason as Texas Tech was highlighted in selected advertising placements through many elements of just about every of the Chiefs’ area television broadcasts.

Mahomes set up himself as one particular of the most effective college soccer quarterbacks in the game’s record when at Texas Tech from 2014 to 2016. Adhering to his report-breaking higher education job, he was drafted No. 10 overall in the first spherical of the 2016 NFL draft, and within two decades acquired NFL MVP honors right before top the Chiefs to the NFL championship in 2019 and a Tremendous Bowl physical appearance in 2020.

(This is a launch from Texas Tech College.)